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Ambire AdEx is a solution aiming to address and correct inefficiencies of the online advertising industry: user privacy misuse, ad fraud, and lack of transparency in reporting. The underlying technology is called the AdEx protocol, which facilitates trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred. Essentially, it covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain-based payment channels.
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