AdEx is a solution aiming to address and correct inefficiencies of the online advertising industry: user privacy misuse, ad fraud, and lack of transparency in reporting. The underlying technology is called the AdEx protocol, which facilitates trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred. Essentially, it covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain-based payment channels.
Bitvavo makes it as easy as possible to buy digital assets and cryptocurrencies.
1. Sign Up
Create a free account with which you can buy, sell, send, receive and store AdEx. Access your Bitvavo account from every location, on mobile and desktop.
2. Transfer Funds
Verify your account and transfer Euros to your Bitvavo wallet using one of the 8 supported payment methods.
3. Buy and Trade
Buy or sell over 150 digital assets and pay a maximum trading fee of 0.25%. Store your assets in your Bitvavo wallet or send them to your external wallet.
Storing AdEx and other digital assets requires a wallet, but don’t worry: Bitvavo’s hosted wallet allows you to store AdEx without any technical knowledge. Here is a brief overview of the existing wallet options to store your AdEx:
Hosted wallets are wallets where the private keys to your AdEx are managed by a third party such as Bitvavo. Access to your account is protected by a password and other advanced security features. Once you are logged in, you can easily and conveniently manage your AdEx online. Bitvavo offers standard hosted wallets for all digital assets that are offered on the platform.
A software wallet is a program installed on your computer or other device in order to use and manage your AdEx. Using a software wallet gives you full control over your private keys, so you are not dependent on third parties. The risk is that you alone are in charge of the security of your AdEx, and if malicious parties have access to your device, your private keys (and therefore your AdEx) can be stolen.
A hardware wallet is a physical device on which you can store your AdEx offline. It is one of the safest ways to store your AdEx, because the private keys are stored on a separate and offline device. Access to this device is often protected by a password. In many ways, a hardware wallet can be compared to a safe in which your AdEx is stored.
You can use Bitvavo's hosted wallet to easily store, send and receive AdEx. Once you have purchased AdEx on Bitvavo, you can choose to send your AdEx from your Bitvavo wallet to your own software or hardware wallet.